You’ve worked hard for many years to establish your company and build its reputation. For the most part, you’ve had glowing reviews and repeat customers.
Unfortunately, in a minority of cases, you have received negative feedback. Some of this has been down to genuine error but you suspect a lot of the negativity is malicious.
Why would anyone defame your company and what can you do about it?
Not everyone is happy to pay
You provide high-end services and your prices reflect this. Your customers only receive the best, and they are usually more than willing to pay. Sadly, some people aren’t willing to part with their cash under any circumstances. Leaving a negative review in the hope of being reimbursed is one of the most common motivations.
Competitors may feel threatened
Business can be ruthless and competitive at times. In an ideal world, everyone would have their share of the market and play by the rules. Rival companies may envy your success, and rather than focus on their methods, they may try to put you down. It is not unheard of for companies to set up fake accounts online and write comments that reflect badly on your brand. This can also be done in more old-fashioned ways, such as staff badmouthing your business to customers when making contact with them.
What can you do about defamation?
Written or oral statements that are false and damaging to your brand are referred to as defamation. This can be extremely harmful to your business and can jeopardize everything you’ve worked so hard to build. Fortunately, you do have options. Start by seeking legal guidance so that you can protect your interests.